Sector · Shops and catalogues
We make your products show up in Google, Bing and Google Shopping, and get cited by AI when someone asks where to buy them. We write a page per product with price and availability, with or without online sales, publish them and every month we tell you what has happened. Whether you have a website or not, we build it new, on WordPress and Astro.
Six steps, with what is particular to a shop: many pages, with prices and stock that change.
| Step | What we do |
|---|---|
| Audit | If you already have a website, we score it and tell you the three changes with most impact. In a shop it is usually that the products have no page of their own. |
| Keywords | The searches your customer makes: "[product] in [city]", "buy [product] online", "[type] shop near me". |
| The pages | The main one, with the direct answer: what you sell, where and how to buy. A page per category and a page per product: name, price, availability, format and brand. |
| Local presence | Google Business Profile and Bing Places with the same details as the website. Set-up in Search Console and Bing Webmaster Tools, with IndexNow. |
| Publishing | To your WordPress, your Astro project or your host. We submit every URL to Google and Bing. |
| Report | Every month: impressions and clicks in Google and Bing, and whether you appear when someone asks ChatGPT, Perplexity, Gemini or Claude where to buy what you sell. |
Someone looking for a product wants three facts: how much it costs, whether it is in stock and how to get it. All three go in the product page's HTML and its JSON-LD, identical, and they come from your data.
The four things a shop needs, the structured data and the local signals, in HTML, CSS and JSON-LD, with no plugins.
Every page passes our SEO + GEO checklist before it is published. The method is in natural SEO.
You choose where the pages live; we upload them.
From scratch. If you have no website, we build it and publish it on your domain, with hosting included.
Strengthening your WordPress or your online shop. Your website stays; we reinforce the product pages you already have and add the missing ones. No plugins.
In Astro or any host. We drop the catalogue into your project or on your static file host.
Then we submit every URL to Google, Bing and IndexNow and check that it gets indexed. You will see it in the first report.
A fictional business, made the way we would make a real shop's catalogue.
Bottega Lucera does not exist and its contact details are made up. Everything else is what we do for a shop selling Italian products with a catalogue by category: the structure, the product pages, the JSON-LD and the checklist it passes.
Open the Bottega Lucera template (in Spanish). Twelve more in examples.
Any sector works. This page explains the work for a shop because it is a case that is quick to grasp, not because we specialise in shops. The same method makes the catalogue for a hardware shop or a bookshop. If yours resembles none of them, write to us anyway.
No. A catalogue without online sales is a page per product with price, availability and contact details to buy: that is the Pro Pack. With a cart and payment gateway, it is the E-commerce Pack. Both are on the pricing page.
The list of products with name, price, format, brand and stock; a photo of each one; the hours, the address and the phone number; and how the customer receives the purchase. If the catalogue is in a spreadsheet or a PDF, we take the details from there.
Because every product is a different search, and Google, Bing and AI cite pages, not rows in a list. A page with name, price, availability and product JSON-LD can appear in Google Shopping and in an AI answer. A long list cannot.
You send us the changes and we update the page at the same address, in the HTML and the JSON-LD at once, and the URL is resubmitted to Google and Bing. It is part of the monthly plans.
If you start from scratch, the Pro Pack is €399 for the first month (catalogue without online sales) and the E-commerce Pack €899 (with payment gateway). If you already have a website, we rebuild it completely at the same price. Then a monthly subscription from €29 with hosting, maintenance and a monthly report; the Pro and Premium plans add 2 or 10 new pages a month. Everything is on the pricing page.
If you already have a website, we tell you what score it gets and which three changes would do most for it. If not, which pages to start with and what it costs.
Get a free audit