Sector example · Fashion and workshops

Your fashion brand in Google and in AI,
with a page per product line

We make your brand or workshop show up in Google and Bing and get cited by AI. We write a page per product line with fabrics, sizes, prices and lead times, publish it and every month we tell you what has happened. From scratch or strengthening your current site, on WordPress and Astro.

What we do for a fashion brand or a workshop

From scratch or strengthening your current site. Six steps, the same as for any business, with what is particular to fashion: garments searched for by fabric and by use, and a brand that has to have an author.

StepWhat we do
AuditIf you already have a website, we score it on the SEO + GEO priorities and tell you the three changes with most impact. The usual in fashion: photos with no text, product pages with no fabric or size, and no page saying who makes the clothes.
KeywordsThe searches your customer makes: "made-to-measure clothing in [city]", "linen dresses made in Spain", "sustainable clothing brand". And what they ask AI: which brands make here and with which fabrics.
The pagesOne per product line, written with your facts: who it is for, fabrics, where it is made, sizes, price and lead time if made to measure. Plus one on materials and process, and one on shipping and returns. A direct answer in the first paragraph.
Brand and authorshipYour brand and your workshop as an organisation in the structured data, with who designs and where it is made. Set-up in Search Console and Bing Webmaster Tools, IndexNow active.
PublishingWe upload them to your WordPress, your Astro project, your online shop or whatever host you have, and submit every URL to Google and Bing.
ReportEvery month: impressions and clicks in Google and Bing per product line, and whether you appear when someone asks ChatGPT, Perplexity, Gemini or Claude for a brand or a workshop like yours.

Collections change every season; the product-line pages stay at the same URL. The garments change, not the address Google already knows.

What the page includes

Sections, structured data and brand signals. All in HTML, CSS and JSON-LD, with no plugins.

Sections

  • A header with the direct answer: what you make, who it is for, where it is made
  • A page per product line: garments, fabrics, sizes, price or price range
  • Materials and process: suppliers, making, real certifications
  • Clear shipping and returns: lead times, costs and terms as text
  • Visible frequently asked questions, the ones about sizes and care
  • Contact: WhatsApp, email and, if there is one, the physical shop with its hours

Structured data

  • A JSON-LD block with the brand and the workshop: name, who designs, where it is made
  • Every priced garment as a product, with its brand, its material and its availability
  • The details match what is visible in the HTML and, if you have a physical shop, the Google Business Profile

Brand signals

  • Brand name, type of garment and fabric in the title, the H1 and the first paragraph
  • Prices, sizes and terms as text, not in an image
  • Who is behind it, with name and workshop, on a page of its own
  • All the content in the served HTML, readable by the assistants' bots

Every page passes our SEO + GEO checklist before it is published. The full method is in natural SEO.

How we publish it

The file is the same. You choose where it lives; we upload it and register it.

  1. From scratch. If your brand has no website, we build it and publish it on your domain, with hosting included in the maintenance plan.

  2. Strengthening your WordPress or your shop. Your website stays; we reinforce it with pages per product line, materials and shipping, uploaded as one more page, with their HTML and their CSS. We add no plugins.

  3. In Astro or any host. We drop it into your project or your static file host.

Then we submit every URL to Google, Bing and IndexNow, and check that it gets indexed. You will see it in the first report.

The template: Atelier Marea

A fictional business, made the way we would make a real workshop's page.

Atelier Marea does not exist. The contact details are made up. Everything else is what we do for a sportswear workshop in Málaga: product lines per discipline, materials and process, made to measure with lead times, and direct contact. With its JSON-LD and the checklist it passes.

Open the Atelier Marea template (in Spanish). There are twelve more, from other sectors, in examples.

Any sector works. This page explains the work for a fashion brand because it is a case where the product is searched for by fabric, use and origin, not because we specialise in fashion. The same method, with other facts, makes the page for a shoe shop, a jeweller or a ceramics workshop. If your business resembles none of the examples, write to us anyway.

Frequently asked questions from fashion brands and workshops

What do you need from me to make the pages?

The product lines with their garments, fabrics, sizes and prices; where each thing is made and who designs it; your shipping, exchange and return terms; and, if you work to measure, the process and the lead times. Before publishing we show you every page and you correct whatever you want.

Do I need an online shop?

Not to rank. A catalogue with prices and direct contact for ordering already answers product searches. If you want to sell with a cart and payment gateway, that is the E-commerce Pack on the pricing page for a new website.

Does it work for a made-to-measure workshop with no fixed catalogue?

Yes. We write the page per type of commission (suit, ceremony dress, technical clothing, alterations), with the process, the number of fittings, the lead time and the price range.

How do you rank "sustainable" without it staying just a word?

With facts that can be checked: which fabric, from which supplier, where it is sewn, which certifications you really hold and what you do with the offcuts. That goes on the materials and process page.

How much does a fashion brand's website cost?

If you start from scratch, the Pro Pack for a new website is €399 for the first month (30 pages, catalogue without online sales) and the E-commerce Pack €899 (60 pages, with a shop). If you already have a website, the strengthening pack goes from €99 to €699 depending on the number of pages. Then a monthly subscription with new pages every month: from €29. The monthly report is in every plan. Everything is on the pricing page.

Your fashion brand, on pages that get found.

If you already have a website or a shop, we tell you what score it gets and which three changes would do most for it. If not, which product lines to start with and what it costs.

Get a free audit