Blog
Articles on SEO, GEO and web design, written for business owners who want to understand what is going on with their website. No tricks. Every claim comes with its source.
What we see every week while auditing and rewriting business pages, told in plain language.
Each article answers one specific question, first with the short answer and then with the detail. We lean on the documentation from Google and from the AI assistants, and we say when something is our own opinion.
We publish little and keep it current: every article carries a publication date and a last-reviewed date. If Google changes something, we change the article rather than writing another one.
The topics come from clients' questions. If you would like us to cover a specific question, write to us.
The first English articles are on their way. Until then, the article below is available in Spanish.
SEO · Available in Spanish
SEO keywords: how to choose them for Google and for AI. Keyword density is a myth. What counts is intent, entities and covering the whole topic for AI query fan-out.
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