Method
Natural SEO:
the method behind every page
Natural SEO means appearing in Google and Bing without paying for ads, because your page answers better than the rest and the search engine can read it without obstacles. It is the method we follow, as a ranking agency, on every page we make, and the one we prove every month with a report.
What is natural SEO?
The short answer, and what it is and is not.
Natural SEO, also called organic ranking or organic SEO, is the work of getting a website into the normal results of Google and Bing, the ones that are not ads. You do not pay per click. The position is earned with three things: a page the search engine can read without obstacles, content that answers what the person is looking for, and trust signals about who is behind it.
A customer who arrives through organic ranking was looking for you. That is why they convert better than someone who arrives through an ad. And once the position is won, it holds as long as the page remains the best answer.
We do that work for you and prove it to you every month with a report.
- This is natural SEO: writing the page that best answers a search.
- This is natural SEO: fixing whatever stops Google and Bing from reading it.
- This is natural SEO: getting real sites in your sector to mention you.
- This is not natural SEO: buying links, repeating keywords, creating a page for every variant of a search. Google treats it as spam.
Organic ranking in SEO + GEO priorities
The SEO + GEO priorities, in the order Google's documentation describes how it evaluates a page. The weights are our model, not Google's figures: they are there to rank the work by impact. The fourth column says what we check on every page.
| # | Priority | Weight | What we check |
|---|---|---|---|
| 01 | Crawling, indexing and rendering | 25% | Canonical, lang attribute, viewport, sitemap and robots.txt. And all the content in the served HTML, with no JavaScript for the bot to run. |
| 02 | Relevance and search intent | 25% | Title and meta description at the right length, a single H1 with the keyword, headings with no skipped levels, the keyword in the first paragraph and alt text on images. |
| 03 | Content quality and originality | 20% | Text that answers the search with first-hand facts about the business: prices, lead times, opening hours, what sets it apart. No filler, no keyword repetition. |
| 04 | Trust and authority (E-E-A-T) | 15% | Real company, author and dates in the HTML and in the JSON-LD. Google and Bing business profiles with the same details. Mentions from real sites in the sector. |
| 05 | Page experience and Core Web Vitals | 8% | A page in HTML and CSS with no scripts or dependencies loads light on any device. We check it with Lighthouse before publishing. |
| 06 | Structured data (JSON-LD) | 4% | A JSON-LD block present and valid, with the page type and the business entity, matching what is visible on the page. |
| 07 | Formatting for AI answers (GEO) | 3% | A direct answer at the top, an extractable structure with lists, tables and FAQ, and concrete facts an assistant can quote. |
25 + 25 + 20 + 15 + 8 + 4 + 3 = 100. It is the same checklist this website passes.
Why natural SEO also works for AI
We do not make two versions of a page. One done well serves Google and the assistants.
Google explains in its documentation that there are no additional requirements to appear in AI Overviews or AI Mode: the page only needs to be indexed and eligible to be shown with a snippet. ChatGPT and Copilot search through Bing's index, so being in Bing means being in ChatGPT.
That is why organic ranking, the way we practise it, already includes what AI needs: the assistant's bot can get in, the content is in the served HTML, the page answers first and explains second, and the source is identifiable. The four GEO checks on our list look at exactly that.
The bot can get in. No script blocks the content; it is in the HTML.
Answer first. The first paragraph answers the page's main question.
It can be extracted. Visible lists, tables and FAQ.
An identifiable source. Real company, author and dates in the HTML and in the JSON-LD.
A proven method
Everything your web designer and your SEO plugins do not do. A designer delivers a website that looks good; a plugin fills in a title. Ranking starts where they stop.
- Canonical on every page, with the definitive URL
- hreflang, reciprocal, if there are several languages
- JSON-LD per page, with the business entity and the page type
- Text in the served HTML, with no scripts the bots will not run
- AI bots allowed in by robots.txt: no access, no citation
- Bing and IndexNow: the index ChatGPT and Copilot use, notified the same day
- Business profile on Google and Bing completed, with the same details as the website
- Monthly report, dated, before and after
What each item is, why it matters and what we do, in one table: web design with SEO and GEO.
What we do every month
The first month starts with the audit, the page plan and the set-up of Search Console, Bing Webmaster Tools, Google Business Profile and Bing Places. After that, every month has the same shape.
| Task | What it involves |
|---|---|
| Review | Search Console and Bing Webmaster Tools: which pages get impressions, for which searches, what has changed and which crawl errors have appeared. |
| Write | The new pages in your plan and any that need rewriting, with your facts, not generic text. Each one passes the SEO + GEO checklist before it goes out. |
| Publish | To your WordPress, your Astro project or whatever host you have. Every new or changed URL is submitted to Google, Bing and IndexNow. |
| Presence | Google Business Profile and Bing Places kept up to date, with the same details as the website. |
| Mentions | Getting real sites in your sector and your area to mention you: directories, local press, associations. No buying links. |
| Measure | We close the month with the report, dated. |
How many new pages go in each month depends on the plan; everything else is in all of them. See pricing.
The monthly report
It is the proof that the work gets done and that things move. One page a month, with figures you can check for yourself.
Every month you receive a report with what there was, what there is and what we have done. The figures come from Search Console and Bing Webmaster Tools: you can open them yourself and see the same thing. The AI part we do by hand, with the same list of questions every month.
The first report is the starting point, measured before we touch anything. The following ones are compared with it and with the previous month. If a figure drops, you will see it, and you will see what we have done.
| Section | What it contains |
|---|---|
| Impressions and clicks in Search Console, by page and by search, compared with the previous month. | |
| Bing | Impressions and clicks in Bing Webmaster Tools, the index ChatGPT and Copilot use. |
| AI answers | A fixed list of questions your customer would ask, put to ChatGPT, Perplexity, Gemini and Claude every month. We note whether they cite you and who they cite instead. |
| Indexing | Which pages are indexed in Google and in Bing and which are not, with the reason. |
| Work done | The pages written or rewritten, what was published and what was submitted that month, with the date. |
Results in 3 to 6 months, guaranteed per plan
It depends on the plan you choose, your sector, your business and what you want to rank for. What we offer and deliver is in writing in every plan.
When we say results we mean things we control, measure and show you in the report. Never a position number: we do not control the search engines or the assistants, and we do not promise what we cannot deliver.
The technical side is settled the day we publish: the page gets crawled, indexed and passes the checklist. Impressions and citations move as Google, Bing and the assistants compare your page with the others, and that movement is what we document month by month. What each plan guarantees is on the pricing page.
Pages indexed in Google and in Bing. Checked in Search Console and Bing Webmaster Tools, with the reason if one does not get in.
A complete Google Business Profile. With the same details as the website.
Every page passes the checklist. The SEO + GEO priorities, before it is published.
A documented rise in impressions and AI citations for the questions agreed with you. Dated, before and after.
What does not count as a result for us: a position number. We neither promise it nor guarantee it.
Frequently asked questions about natural SEO
What is the difference between natural SEO and ads?
With ads you pay for every click and the traffic stops when you stop paying. With natural SEO the position is earned through content and technical work, and it holds as long as the page remains the best answer. The two can coexist. Organic ranking is the one that builds an asset that stays.
How long does organic ranking take to show results?
The first measurable results come in 3 to 6 months, guaranteed per plan. It depends on the plan you choose, your sector, your business and what you want to rank for. What we offer and deliver is in writing in every plan. The technical side (a page that gets crawled, indexed and passes the checklist) is settled the day we publish it. Impressions and citations move as Google, Bing and the assistants compare the page with the other answers, and the monthly report shows you that movement. We never promise a position.
Does natural SEO also work for ChatGPT and AI assistants?
Yes. The pages ChatGPT, Perplexity, Gemini or Claude cite are, almost always, pages that already rank well, let the assistant's bot in and answer clearly. That is why our checklist includes four GEO checks, and the monthly report includes whether you are cited. The detail is in SEO for artificial intelligence.
Do I need a new website to do natural SEO?
No. From scratch or strengthening your current site: we reinforce the pages you have and publish the new ones to your WordPress, your Astro project or the host you already have, without touching the rest. If your current website cannot be crawled or cannot be changed, we tell you in the audit and build it from scratch. See web design with SEO.
What do you promise, and what do you not?
We promise that your pages are indexed in Google and Bing, that your business profile is complete, that every page passes the SEO + GEO checklist and that you receive the report every month. We do not promise a position or a traffic figure: we do not control the search engines. Prices are on the pricing page.
Start by finding out where you stand.
We send you back your website's score on the SEO + GEO priorities and the three changes with most impact. In writing.
Get a free audit