Sector · Gyms and studios

Your gym in Google and in AI,
with pages made by us

We make your gym or studio show up when someone looks for classes nearby, and get recommended by AI. We write a page per discipline and level, with timetable, prices and the first class, publish them and every month we tell you what has happened. From scratch or strengthening your current site, on WordPress and Astro.

What we do for a gym

Six steps, with what is particular to a gym: the searcher decides on four facts, classes, timetable, prices and the first class.

StepWhat we do
AuditIf you already have a website, we score it and tell you the three changes with most impact. In a gym it is usually that the timetable and the prices are in an image.
KeywordsThe searches your customer makes: "gym near me", "[discipline] classes in [city]", "[discipline] for beginners", "gym prices [city]".
The pagesThe main one, with the direct answer: what you train, where, at what time, how much it costs and how to try it. A page per discipline and level. Timetable and prices in HTML. The first class and how to book it.
Local presenceGoogle Business Profile and Bing Places with the same details as the website. Set-up in Search Console and Bing Webmaster Tools, with IndexNow.
PublishingTo your WordPress, your Astro project or your host. We submit every URL to Google and Bing.
ReportEvery month: impressions and clicks in Google and Bing, and whether you appear when someone asks ChatGPT, Perplexity, Gemini or Claude for a gym or a studio in your area.

The timetable, the prices and the first class come from your data. They go in the HTML, as text, matching your Google profile.

What the pages include

The four pages a gym needs, the structured data and the local signals, in HTML, CSS and JSON-LD, with no plugins.

Pages

  • A page per discipline and level: what happens in the class, who it is for, what to bring
  • Timetable and prices in HTML: the class table and every price with what it includes
  • First class and how to book: free or priced, by WhatsApp or phone
  • Area and transport in the schema: neighbourhood, nearest stop and parking
  • Visible frequently asked questions: minimum term, whether you can start with no experience

Structured data

  • A JSON-LD block with the gym's record: type, name, address, phone, hours, price range and how to get there
  • A service block on every discipline page
  • The details match the HTML and the Google Business Profile

Local signals

  • City and discipline in the title, the H1 and the first paragraph
  • Address, timetable and prices as text, not in an image
  • A link to the gym's Google Maps listing
  • Everything in the served HTML, readable by the assistants' bots

Every page passes our SEO + GEO checklist before it is published. The method is in natural SEO.

How we publish them

You choose where the pages live; we upload them.

  1. From scratch. If you have no website, we build it and publish it on your domain, with hosting included.

  2. Strengthening your WordPress. Your website stays; we add pages that rank, with their HTML and their CSS. No plugins.

  3. In Astro or any host. In your project or on your static file host.

Then we submit every URL to Google, Bing and IndexNow and check that it gets indexed. You will see it in the first report. It pays to publish before September and January, when most people search for somewhere to sign up.

The template: Estudio Vértigo Pole

A fictional business, made the way we would make a real studio's website.

Estudio Vértigo Pole does not exist and its contact details are made up. Everything else is what we do for a pole dance studio in Málaga: structure, copy, JSON-LD and checks.

Open the Estudio Vértigo Pole template (in Spanish). Twelve more in examples.

Any sector works. This page explains the work for a gym because it is a case that is quick to grasp, not because we specialise in gyms. The same method makes the website for a yoga studio, a dance school or a padel club. If yours resembles none of them, write to us anyway.

Frequently asked questions from gyms

Why a page per discipline and per level?

Because almost nobody searches for just "gym": they search for "yoga for beginners" or "pole dance in [city]". Every discipline and every level is a different search, and a page with timetable, price and what happens in the class is what an AI assistant cites.

What do you need from me to make the pages?

The disciplines and levels, the timetable for each class, the prices with what each one includes, what the first class is like and how to book it, and how to get there.

Do the prices have to be published?

Yes, as text, in the HTML. Whoever cannot find the price goes somewhere else or asks AI, which answers with the gyms that publish it. Offers carry a start and an end date.

Do you change the timetable when the season changes?

Yes. You send us the new timetable and we update it at the same address, in the HTML and in the schema. It is part of the monthly plans, and every change is submitted to Google and Bing.

How much does a gym's website cost?

If you start from scratch, the Basic Pack for a new website is €149 for the first month (10 pages) and the Pro Pack €399 (30 pages). If you already have a website, the pack goes from €99 to €699 depending on the number of pages. Then a monthly subscription with 5, 15 or 30 new pages a month, from €29, with a monthly report. Everything is on the pricing page.

Your gym, on pages that get found.

If you already have a website, we tell you what score it gets and which three changes would do most for it. If not, which pages to start with and what it costs.

Get a free audit