Sector example · Beauty and aesthetics

Your beauty salon in Google and in AI,
with a page per treatment

We make your beauty salon show up in Google and Bing and get cited by AI. We write a page per treatment with price, duration and sessions, publish it and every month we tell you what has happened. From scratch or strengthening your current site, on WordPress and Astro.

What we do for a beauty salon

From scratch or strengthening your current site. Six steps, the same as for any local business, with what is particular to a beauty salon: many treatments, each with its price, its duration and its questions.

StepWhat we do
AuditIf you already have a website, we score it on the SEO + GEO priorities and tell you the three changes with most impact. The usual: treatments with no page of their own and prices in an image.
KeywordsThe searches your client makes: "beauty salon in [city]", "laser hair removal price [city]", "gel manicure near me". And what they ask AI: how long it takes, how many sessions, what to do afterwards.
The pagesOne per treatment, written with your facts: what it is, who it is for, how long a session lasts, how many sessions you usually recommend, the price and when it is not advisable. A direct answer in the first paragraph, with no promises.
Local presenceGoogle Business Profile and Bing Places with the same treatments, prices and hours as the website. Set-up in Search Console and Bing Webmaster Tools, IndexNow active.
PublishingWe upload them to your WordPress, your Astro project or whatever host you have, and submit every URL to Google and Bing.
ReportEvery month: impressions and clicks in Google and Bing per treatment, and whether you appear when someone asks ChatGPT, Perplexity, Gemini or Claude where to get that treatment in your area.

There are seasons: weddings in spring, hair removal before summer, gift vouchers at Christmas. Every treatment's page exists all year round, so it is already indexed when its search arrives.

What the page includes

Sections, structured data and local signals. All in HTML, CSS and JSON-LD, with no plugins.

Sections

  • A header with the direct answer: which treatment, where, what it costs, how to book
  • A page per treatment: what it is, who it is for, duration, sessions, price
  • Aftercare and contraindications for each session
  • Real frequently asked questions, the ones you get on WhatsApp
  • Bookings with direct contact: WhatsApp and phone
  • Contact: address, hours and how to get there

Structured data

  • A JSON-LD block with the business record: business type, name, address, phone and hours
  • Every treatment as a service, with its price and its duration
  • The details match what is visible in the HTML and the Google Business Profile

Local signals

  • City and neighbourhood in the title, the H1 and the first paragraph
  • Prices, duration and hours as text, not in an image or a PDF
  • A link to the salon's Google Maps listing
  • All the content in the served HTML, readable by the assistants' bots

Every page passes our SEO + GEO checklist before it is published. The full method is in natural SEO.

How we publish it

The file is the same. You choose where it lives; we upload it and register it.

  1. From scratch. If your salon has no website, we build it and publish it on your domain, with hosting included in the maintenance plan.

  2. Strengthening your WordPress. Your website stays; we reinforce it with a page per treatment, uploaded as one more page, with its HTML and its CSS. We add no plugins.

  3. In Astro or any host. We drop it into your project or your static file host.

Then we submit every URL to Google, Bing and IndexNow, and check that it gets indexed. You will see it in the first report.

The template: Estudio Lía

A fictional business, made the way we would make a real treatment's page.

Estudio Lía does not exist. The contact details are made up. Everything else is what we do for a beauty salon in Málaga: the page for one specific treatment, with what it is, who it is for, when you need it, what the session is like and how to book. With its JSON-LD and the checklist it passes.

Open the Estudio Lía template (in Spanish). There are twelve more, from other sectors, in examples.

Any sector works. This page explains the work for a beauty salon because it is a case with many treatments and many questions, not because we specialise in aesthetics. The same method, with other facts, makes the page for a hairdresser, a dental clinic or a tattoo studio. If your business resembles none of the examples, write to us anyway.

Frequently asked questions from beauty salons

What do you need from me to make the pages?

The list of treatments with price, session length and the number of sessions you recommend; which equipment or products you use; your hours, your address and your phone or WhatsApp. Before publishing we show you every page and you correct whatever you want.

Will you promise results from the treatments?

No. We write what the treatment does, how long it lasts, how many sessions you usually recommend and what aftercare it needs. No invented before-and-afters and no promises you cannot keep.

Does the page include online booking?

It includes booking by WhatsApp and phone, with the treatment and the duration already in the message. If you already use an appointment system, we link to it from every treatment.

Isn't a page per treatment too much?

It is what people search for. Nobody searches for "beauty salon"; they search for "bikini laser hair removal price" or "deep facial cleansing". Every treatment with a search of its own deserves its own page with its price.

How much does a beauty salon's website cost?

If you start from scratch, the Basic Pack for a new website is €149 for the first month (10 pages) and the Pro Pack €399 (30 pages, one per treatment). If you already have a website, the strengthening pack goes from €99 to €699 depending on the number of pages. Then a monthly subscription with new pages every month: from €29. The monthly report is in every plan. Everything is on the pricing page.

Your beauty salon, with a page per treatment that gets found.

If you already have a website, we tell you what score it gets and which three changes would do most for it. If not, which treatments to start with and what it costs.

Get a free audit